Stefanie Fazzio - Résumé

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Hi! I'm back in Seattle after a fantastic year of traveling the world with my fiancé. While we were on the road, we kept a blog to document our trip and share it with folks back home.

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Previously, I was a Product Marketer for Evernote, a personal productivity app that grew by over 100 million users during my three years at the startup. I developed programs with our Growth team to increase Evernote's sticking power and promote feature usage, planned and executed feature launches, and created content for every channel including inside the app and on the Evernote blog.

I also spent a year in the healthcare industry before starting my career in tech, working as an Associate in consulting at Decision Resources Group. At DRG, I conducted in-depth analyses of market opportunity and acquisition strategy for pharmaceutical, biotech, and medical device clients.

During college, I was part of the inaugural class of the Roy and Diana Vagelos program in Life Science and Management at the University of Pennsylvania. I graduated from the program with a bachelors in Economics from Wharton and a concentration at the School of Arts and Sciences in Biological Basis in Behavior.

If you're looking for a dedicated product marketer who loves solving problems, speaking your customers' language, and banding teams together to do great work, let's get in touch.

Send me an email

Experience

Travel

Nearly year abroad (2015)

70k miles, 26 countries and 47,500 photos
Built and authored travel blog Eyes Turned Skywards with fiancé. Averaged 1,000 visitors/month.

Evernote

Product Marketing Manager (2015)

Launched new features, including Work Chat, across Evernote's 100+ million user base
Provided behavioral insights to the Product team through targeted surveys and user research
Developed educational content in the app, increasing awareness and use of key features

Marketing Manager (2013 - 2015)

Created targeted growth programs to increase user retention and use of key features
Created launch materials for updated products and features (Presentation Mode, Context, Work Chat, Evernote Business, Skitch) at each annual Evernote Conference
Promoted Evernote's paid features and services through digital ad campaigns
Collaborated with our Austin team to redesign and rebrand our Skitch product

Marketing Coordinator (2012 - 2013)

Planned editorial with Marketing team and contributed content series to the Evernote blog
Launched the Evernote Smart Notebook by Moleskine and managed online storefront
Formed a response plan for data-related crises and conducted a full audit of company preparedness

Decision Resources Group

Associate, Consulting (2010-2011)

Conducted detailed pipeline analysis and advised biotech clients on acquisition targets
Projected market opportunity for therapies across pharmaceutical, biotech, and medical device spaces
Recruited associates and created new case study interview content

Education

University of Pennsylvania

Wharton School, B.S. in Economics

Management Concentration
Biological Basis in Behavior Concentration from the School of Arts and Sciences

Member of the Roy and Diana Vagelos joint degree program in Life Science and Management

Writing

When it comes to writing, I believe that half as long is (usually) twice as good. I believe words should solve problems, not create more work. And above all, I believe that understanding your target springs from having empathy for the reader.

Here are a few samples of my work: